Performance Marketing

It is a combination of paid advertising and brand marketing, but only paid out once the completed desired action takes place which can be an array of executed results such as a completed lead, sale, booking or download.

You can get additional brand and product exposure at no additional cost, with the great benefit of higher- consumer engagements, conversion rates, average order sizes & third-party endorsements, all leading to sales, brand loyalty & increased buyer retention.

A good landing page & offer, testing & measuring different techniques & strategies, choosing traffic sources that are reputable & tracking & monitoring as much as possible.

For Performance Marketing, the advertiser or network pays the affiliate only for the desired result: a completed sale, lead, download or other targeted action. While Affiliate Marketing is a type of performance-based marketing, here a business rewards one or more affiliates for each visitor or customer brought by the affiliate's ‘own marketing efforts’.