A social media calendar is helpful to strategically observe worldwide global moments that are relevant to your brand’s audience. It takes time and proper knowledge to know what to post and when to post it. Here are a few reasons why you should create a content calendar for your business:

1. Save time by being organized:

Organizing a social media calendar lets you plan ahead, batch your work, avoid multitasking, and jot down all your creative brainwaves for later.

2. Post consistently:

Consistently showing up in your audience’s feed is the highlight to engage your audience socially. Impressive engagement is helpful in increasing your organic reach via the platform’s algorithm, so your posts get shown to new eyes, and your brand gets a new list of followers.

3. Make little typos, and also reduce the risk of big mistakes:

A social media calendar, especially one with team member approvals built-in, is the perfect way to stop a low-key embarrassment like posting the same message across channels, or a high-key social media crisis.

4. Get more ambitious with your social strategies:

Once you have your schedule ready, your distinguished brain is freed up to tackle even bigger questions. Should you run an Instagram contest? Start looking for influencer partners? Is it time to get your brand on LinkedIn, or introduce a social media employee advocacy program?.

5. Don’t miss out on relevant moments:

Never forget posting about the relevant moments. With a content calendar, you can effectively research and plug those holidays and events into your calendar ahead of time.

HOW TO CREATE A SOCIAL MEDIA CALENDAR?

Here are 8 steps to generate an effective social media calendar:

Here are some of the points that you need to focus on when building brand authority that demonstrates why authority is the result of a process and not an occurrence:

1. Audit your social networks and content

2. Choose your social channels

3. Determine what your calendar needs to track

4. Generate a content library for your assets

5. Establish a workflow

6. Start crafting your posts

7. Invite your team to review, and use their feedback to enhance

8. Start publishing/scheduling

In a nutshell, your business may be using multiple social media platforms such as Facebook, Twitter, Linked In, and Instagram, and it’s crucial to recognize that each platform serves a different purpose. Preparing your content calendar with all the platforms in mind is helpful to present your content differently to fit that channel’s audience.