The Benefits of Responsive Web Design

Responsive web design is very important for any estate agent that is serious about providing the best for their audience.

A responsive website will furnish the greatest user-experience across all devices and has many other benefits. If you are still not sure if you should go responsive, then here are some benefits of responsive web design that may influence your decision:

1) Engage an extensive audience

Your audience will access your website from a wide range of different devices in all shapes and sizes. Responsive design will fit in with them no matter how big or small their screen is.

2) Easier to monitor analytics

If you have different websites for different devices that means you have to supervise two analytics. A responsive website is just one website, meaning your data is just one source of information & documents.

3) Easier to sustain

As discussed earlier, different websites for different devices means any modifications need to be made across all of them. With a responsive website it means you have to make the change only once.

4) Boost for SEO

Marketing your business is evidently important for you to be found and SEO is one of the best methods to drive traffic to your website. Google are now, in order to enhance their search results for mobile users, favouring responsive websites so they emerge higher on the search engines results.

5) Stability in design and brand

Evidently you can design and customise a mobile website and a traditional website; although you will never get the similar look and feel better of the two. A responsive website will maintain the same design across all devices.

6) Lower bounce rates

Your potential audiences aren’t going to put up with a slow, tough to use website. If your website isn’t compatible with the device they are using then they will simply go back from your website and move to one of your competitors. Your target audience doesn’t want to wait around; they want fast solutions easily. A responsive website will minimize the bounce rate with quick loading, easy to use navigation and clear call-to-actions.