The Coronavirus outbreak has made many businesses wind up or at least work from home, compelling them to rework their Internet marketing strategies among many other things. The Young Presidents’ Organization (YPO) survey suggested that around 82% of business leaders are anticipating significant declines in revenues over the course of the next six months. These figures seem unfavourable. Then, how does a business owner conduct his marketing spend intelligently and stay floating during these times?

Make short-term and long-term strategies:

We are not sure how long this pandemic will last. Hence, you need to form:

Short term strategies to stay noticeable and pertinent during this difficult time. This is a perfect opportunity to focus on establishing a connection with your customer and doing some brand building

Long term strategies to recover from a business drop and bring back lost customers.

It doesn’t bother whether you’re a producing business or a service provider, your approaches would be broadly based on the same principle.

Short term strategiesRe-visit your keywords. Times have changed now and so have keyword searches on the search engine pages.

For example, if you’re a restaurant owner your keyword search may just have to change from “best restaurant in South Delhi” to “best cheese pizza”. Put out your restaurant videos on YouTube, Instagram and Facebook. You can also go for competitive SEO, to make sure your video ranked high and gets highest traffic. You could hold up this with ads and posts on social media.

Once more, it doesn’t matter what business you’re in, there are methods to working around how you can remain noticeable online.

Let your audience feel your presence

Let your target audience know that you’re still throughout. Send your target audience emailers to let them know what you’re doing, whether you are delivering, giving food and shelter to the needy, helping your employees or just doing your bit by staying home and staying safe. This is a right time to get innovative and put this out in the form of videos on your social media platforms. They don’t have to price a thing.

CONCLUSION

Meanwhile, it is best to focus on your short-term strategies, because the future is quite uncertain. Stay concentrated on remaining visibility, not letting your target audience forget you and providing services in the best way that you can in the current scenario.

If you would like some tips on how to rearrange or improve your online marketing strategy, you can get in touch with Luhaif Digitech. In the meanwhile, stay home and stay safe!