A digital marketing strategy gives a company direction. With a plan in place, you’ll have the all the necessary details that are helpful in the growth of your company consistently. Your goals are crucial, but they’re difficult to achieve if you don’t have a step-by-step plan to follow. Digital marketing campaigns are the building blocks and actions within your digital marketing strategy that initiate you toward a specific end goal.

For example, if the extensive goal of your digital marketing strategy is to generate more leads through social media, you might run a digital marketing campaign on Twitter. Every business planning to run a digital marketing campaign requires an effective campaign strategy to make sure the success of the campaign.

Your digital strategy document should:

1. Clarify your short and long term goals

2. Show you who your customers are

3. Show you where you can find them.

4. Strategize what you need to attract your customer’s attention

5. Provide a step-by-step plan to attract and hold customer attention

6. Show you how to analyse and enhance marketing performance

What Should Be Included In Your Digital Marketing Strategy? To be successful, your digital marketing strategy should focus on four specific areas:

1. Setting goals, objectives, and key performance indicators (KPIs)

2. Recognizing and defining your audience

3. Creating and executing your digital marketing strategy

4. Auditing and enhancing your marketing campaigns

How to Create an Effective Digital Marketing Strategy?

To create an effective digital marketing strategy, you can follow the below mentioned points:

1. Discover the Potential

Does this include on which channels are your customers engaging with you? What are your competitors doing to be transformative in digital? How discoverable is your brand and how many inbound leads have been converted to sales?

2. Understand Your Target Audiences

Create vigorous digital profiles (what they want, how they behave, how to engage with them, and with whom else they interact), plan the customer journey in detail, and identify value exchanges all along with it.

3. Take a Multi-Channel Approach

Create a modern channel strategy by taking advantage of and activating key channels like search, web, social, and email. Specific platforms may important for unique ‘channel charters’, recognize how to best use them for the brand and the business, and what’s required internally to pull it off.

5. Identify the Resources Needed

Utilize all of the information mentioned above to determine what you need to execute against this strategy including budget and your marketing technology system.

6. Create a Roadmap for Execution

Arrange and prioritize initiatives into a roadmap that takes you from strategy to execution. Don’t be too slow or too vigilant, don’t wait for annual planning cycles; be ready with different scenarios available.

7. Support Your Digital Transformation Strategy

Recognize how digital marketing can go further doing its day job effectively, and act as a powerful lever in this new era of digital transformation. Encompassing digital in your marketing function can act as a catalyst internally, as your culture becomes more comfortable and encouraged by the opportunities of digital transformation.