Social media SEO refers to how social media activities can boost and enhance your website’s organic traffic through search engines. It’s crucial to note that social media shares happen 24/7 therefore social media often works to enhance your website’s organic rank in Google. Hence, it has the potential to serve as an invaluable tool over time!

Here are three valid reasons as to why you should focus your efforts on social media if you want to enhance your SEO results.

1. Social Media Content Gets Indexed

2. Social Media is Helpful to Build Authority

3. Social Media Involves Real People

Social media and SEO might look different, but there’s no doubt that they are helpful for each other. The reason being simple i.e. social media is crucial for SEO in more than one way. It not only makes your SEO activities effective but also lucrative.

Here’s how social media can bring more visitors to your website and enhance overall SEO:

Publish Relevant Content:

Quality content is the number one driver of your search engine rankings and there is no alternative for great content. Social media is helpful for your website rank through content promotion. It’s the primary way users engage with social media sites. The content can be of any form: photos, live streaming, or videos.

Your social media efforts can lead to quality backlinks:

Backlinks have always been one of the most important Google ranking factors. Link building or link earning is still a widely-used tactic among marketers and your social media pages can be the perfect staging ground for enticing links.

Social media increases the visibility of your content which is ultimately the goal of SEO:

Social media pages give your website and blog content another place to live and uplifting discussion. And while your pages can be so much more than a promotional platform, one of the prominent social media benefits is the potential reach your content could get.

Social media is effective in building brand awareness which can carry over to users’ search queries:

Your social media pages add another digital space for your target audience to find you and engage with you, empowering you to build up your audience and your brand. In addition, that brand awareness you’ve built on social media could mean more branded organic search traffic coming to your site or your other social pages.

If you want help integrating your social media efforts and SEO efforts, then contact us today to learn how our packages can help your business.