Google AdWords is a marketing tool developed to assist you in displaying ads to promote and boost your products or services online. Google processes hundreds of millions of searches per day, so it makes sense to develop simple, effective ads and display them to people who are already searching online for details related to your business.
Paid search marketing has extensive appeal for all types of businesses. The pricing model is competitive and relative to your budget, so if you are starting with a “shoe-string” budget, Google AdWords is still within your reach. In simple words, AdWords offers accurate targeting and measurability, as well as tremendous reach and it’s possible to achieve a high ROI on a large scale.
Digital advertising has gone from being a niche approach for innovative new companies to being a crucial part of any digital marketing strategy. Nowadays, businesses of all shapes and sizes, from small “mom and pop” stores to huge international brands, are turning to Google ads to acquire new customers through the world's largest search engine. But just because businesses are moving together to display ads and Google ads, it doesn't automatically mean that you should blindly follow suit.
Digital marketing is all about reaching prospective customers in the right place with the right message at the right time. Using an advertising platform can help you to attain this, but it can also be a huge waste of money if your campaign is using insignificant keywords or reaching the wrong audience.
The great news is that if you've been thinking about launching a Google ads campaign, you've come to the right place.
Let's dive on in and take a closer look at the advantages of using Google ads to bring in more traffic.
If your target audience can't discover your website then they're not going to buy from your business. That's why many businesses turn to Google ads.
E-commerce businesses can even operate Google Shopping ads to reach people who are already looking to make a purchase.
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This is especially true if you combine it with Google Analytics and other measurement tools. This holds true for everything from campaign microsites to e-commerce stores.
This is crucial because while driving traffic to your business website is all well and good, it doesn't attain anything unless people take action. You can attain a high click-through rate and a low bounce rate, but your advertising campaign will run at a loss unless you also achieve a high conversion rate.
One of the finest things about Google ads, incorporating the display network, is that your advertisements can be scheduled in advance with certain rules.
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Luhaif Digitech is handling our website from last 3 months and we are fully satisfied with the outcomes we are getting. It is one of the best digital marketing companies based in New Delhi. We would highly recommend Luhaif Digitech for Digital Marketing, Website Designing, Branding, etc.